Modern search. Maximum reach. Visible performance.
As a full-service web agency, we develop data-driven online marketing strategies that strengthen brands, reach the right audiences and turn clicks into measurable customer enquiries. Our goal is simple: campaigns and websites that don’t just generate traffic – they convert.
Why modern online marketing?
The digital landscape is changing fast: users no longer search only via traditional search bars – they ask generative AI systems questions. On top of that, every paid click is wasted if the landing page is not built for maximum usability. We combine search engine advertising, sustainable SEO and future-proof AI optimisation with modern UX/UI design into one seamlessly integrated system.
Holistic search and AI visibility
Modern marketing doesn’t stop at Google. We combine classic search engine optimisation with GEO and AEO so that your brand is present everywhere – in organic results and as a cited source in ChatGPT, Perplexity and AI Overviews.
Precise paid reach with Google Ads (SEA)
Reach prospects at the very moment they intend to buy. With structured search campaigns, Performance Max and remarketing, we minimise wasted spend and secure a profitable return on ad spend (ROAS).
Conversion-driven UX/UI design
Good click-through rates are worthless without conversions. We optimise user journeys, loading times and calls to action so that expensively acquired visitors become qualified leads and new customers.
Solid web analytics & tracking
Reliable data instead of gut feeling: with clean Google Analytics 4 (GA4) tracking and server-side data collection, you keep every touchpoint and all relevant KPIs fully in view.
Continuous performance scaling
Success in digital marketing is an ongoing process. Through continuous A/B testing of ad copy, keyword adjustments and landing page iterations, we secure your long-term growth.
Our services
Six building blocks for predictable digital growth: we combine visibility in classic and AI-powered search with paid reach, social media, newsletters and clean measurement.
SEO
Lasting top rankings on Google & co. We optimise technology, loading times and content structures to grow your organic traffic for the long term.
GEO & AI SEO
Presence in modern AI systems such as ChatGPT, Perplexity and AI Overviews. We prepare your data so that AI models cite your brand as a leading source of answers.
SEA
Instant visibility with audiences ready to buy. We manage and continuously optimise your Google & Bing Ads for maximum budget efficiency and measurable leads.
Social Media
Editorial planning, posts and reporting for LinkedIn, Instagram, Facebook and TikTok – aligned with your website, SEO and target audience.
Web Analytics
See which pages and campaigns bring enquiries: Matomo without cookies, clear goals and reports you can understand instead of gut feeling.
Newsletter Marketing
Strategy, design and automated campaigns: newsletters that get delivered, read and deliver measurable results – GDPR-compliant.
Case study: Fraunhofer procurement platform
Starting point & strategy: With a targeted combination of technical SEO, semantic content architecture and a data-driven keyword strategy, we established the platform firmly in the organic search results.
+212
Indexed pages in 4 months
Structure
Content and internal linking restructured
Technology
Technical SEO: clean indexing
We create digital success
Full-service support from concept to campaign
Future-proof preparation for AI search engines (GEO & AEO)
Certified campaign expertise for Google Ads & SEA
Seamless combination of traffic and UX/UI design
Transparent reporting and solid GA4 tracking
Collaborative partnership & dedicated contacts
FAQ
How is AI changing online marketing – and what does it mean for your strategy?
Artificial intelligence is revolutionising the way audiences search for solutions and make purchasing decisions. Classic search result pages are increasingly being supplemented or replaced by generative answer systems (such as ChatGPT, Perplexity or Google AI Overviews). In addition, smart algorithms now control Google Ads bids in real time.
For your marketing strategy, this means a twofold shift:
1. From plain keywords to entities (GEO & AEO): websites no longer just need to be readable for algorithms – they have to act as a trustworthy source of knowledge. With structured data, semantic depth and brand citations, we make sure AI models recommend your brand as the authoritative answer.
2. Quality over click volume (UX & high-intent ads): because AI tools answer many standard questions directly, users only reach your site once they have a specific intent. Smooth UX/UI design and precisely tuned SEA campaigns are therefore essential to turn this highly qualified traffic into sales without wasted spend.
Why is paid advertising (SEA) alone often not enough?
Google Ads delivers instant traffic but incurs ongoing click costs. If the landing page does not convert thanks to convincing UX/UI design, or there is no organic foundation, the budget is quickly wasted. Only the combination of organic trust (SEO/GEO) and paid reach (SEA) delivers maximum cost-effectiveness.
How quickly can you see first results?
With SEA (Google Ads), you get qualified clicks and enquiries just a few hours after the campaign launches. SEO, GEO and AEO measures have a lasting effect and unfold their full organic impact over the following weeks and months.
What role does UX/UI design play for Google Ads?
A decisive one: Google rates the relevance and user experience of the landing page with its Quality Score. An intuitive UX/UI lowers the bounce rate, increases the conversion rate and at the same time reduces the cost per click (CPC).
How does working with us get started?
In a free, no-obligation initial consultation, we analyse your current visibility, existing campaigns and how well your website converts. We then draw up a transparent roadmap with the most effective levers for your business.
Your contact for online marketing
Bastian Kretzschmar
Dipl.-Math. oec., Managing Director
Phone: +49 89 700742-660 Phone:+49 89 700742-660
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