SEO Case Study: Fraunhofer Procurement Platform
Through targeted SEO measures, the visibility of the Fraunhofer procurement platform increased significantly. New keywords, high-quality backlinks, and a substantially expanded domain profile resulted in greater reach and measurable success within a short period of time.
Indexed
Pages in Just 4 Months
New Referring
Domains
Backlinks
in 2 Weeks
Increase in
Backlink Profile
Client
The Fraunhofer-Gesellschaft is the world's leading organization for applied research, specializing in cutting-edge technologies for business and industry.
Founded in 1949 and headquartered in Munich, the organization currently operates 76 institutes and research facilities throughout Germany and employs approximately 30,000 people worldwide.
Our Role
The objective of this project was to increase the visibility of the Fraunhofer procurement platform, enabling more companies to participate in Fraunhofer's public tenders.
Our responsibility was to optimize the platform for search engines, focusing on improving its visibility, discoverability, and overall reach.
Strategy & Implementation
Competitive Analysis
- Competitor analysis using LinkResearchTools to identify valuable backlink opportunities.
Technical SEO Optimization
- Improved page speed and Core Web Vitals.
- Mobile optimization and implementation of structured data.
- Resolved missing redirects and crawling issues.
On-Page Optimization
- Optimization of metadata (titles, meta descriptions, and heading structure).
- Content strategy focused on readability and search intent.
- Development of a glossary to target relevant keywords.
Off-Page SEO & Link Building
- Research and acquisition of backlinks, particularly from international sources.
- Direct outreach to website owners to build authoritative and relevant backlinks.
Conclusion
By implementing a targeted SEO strategy, the platform's visibility and reach increased substantially. As a result, Fraunhofer benefits from a stronger market presence and increased participation in its procurement opportunities.
