Web analytics agency in Unterföhring near Munich
See which pages bring in enquiries, with Matomo and without cookies
We set up privacy-friendly web analytics, measure enquiries, calls and forms and explain the figures to you. On econcess.de, we use Matomo ourselves without cookies.
Have tracking set up
On screen: sample view of visitor statistics with fictional figures
Fewer metrics, but the right ones
A visitor count on its own tells you little. We set up tracking so that you can answer the questions that matter for your business:
- How many enquiries came in via the form, and how many by phone?
- Which routes do visitors who send an enquiry take to reach you?
- At which point do visitors abandon a form?
- Which pages are read, and which are skipped?
Sample view with fictional figures
How we measure on econcess.de
Our own website runs Matomo without cookies: Matomo stores nothing in visitors' browsers, and anyone who has enabled "Do Not Track" in their browser is not tracked. Among other goals, we count how often someone clicks the phone number or the e-mail address.
Whether you need consent for your tracking depends on the configuration. We clarify this with your data protection officer before tracking starts.
Matomo or Google Analytics 4?
Both tools measure reliably. We set up whichever suits your data protection requirements and your marketing.
Matomo
- Open source, on your own server or with a provider in the EU
- Your data stays with you
- Can be run without cookies
- Goals, campaigns, forms and events such as phone clicks
Google Analytics 4
- Free of charge; Google processes the data
- Closely integrated with Google Ads and Search Console
- Usually requires consent via the cookie banner
- A good fit if you rely heavily on Google Ads
How we set up tracking
Define goals
What counts as success: an enquiry, a call, a download, an order?
Set up
Install or connect Matomo and implement goals and events on the website.
Test
Test enquiries and test clicks to check that every goal is counted correctly.
Learn to read the data
A session in which we explain the reports to you, followed by regular reviews if you wish.
From our blog
- Internet cookies: what they are and how they work
- How do I integrate Google Analytics 4 into Magento 2?
- Google Analytics bounce rate, explained in brief
More on visibility under SEO and GEO and AI SEO.
Not sure what your website is achieving? Then let's start with two or three goals. That's quicker to set up than many people think.
Bastian Kretzschmar, Managing Director
Phone 089 700742-660 ·
Frequently asked questions about web analytics
Do I need a cookie banner for Matomo?
Matomo can be run without cookies. Whether consent is still required depends on the exact configuration and your data protection concept. We set up Matomo in consultation with your data protection officer; this does not replace legal advice.
Where is the data stored?
On your own server, with your hosting provider or with a Matomo provider in the EU. With Google Analytics, Google processes the data.
Can we measure phone calls?
We measure how often someone taps or clicks the phone number on the website. Whether this led to a conversation is not visible to the website.
Can you transfer our existing Google Analytics data?
Matomo can import older Google Analytics data. Whether this is worthwhile depends on how far back you want to compare figures.
Who looks at the figures?
You do, after an introduction. If you wish, we review the data with you regularly and derive recommendations for your website, SEO and ads.
Your contact for web analytics
Bastian Kretzschmar
Dipl.-Math. oec., Managing Director
Phone: 089 700742-660
Have tracking set up