Matt Cutts (Google Web Spam Team) on the "Penguin 2.0" Google algorithm update rolled out on May 22, 2013, and its impact on SEO and search engine marketing
It is of course no coincidence that some SEO agencies have observed sudden changes in the search result listings of, among other things, the search engine most widely used in Germany over the past few days and weeks. With the latest major algorithm update, "Penguin 2.0", Google is continuing to take action against SEO web spam and is refining, among other things, its backlink metrics. There have also been some changes in the field of search engine marketing. For example, search engine optimizers and SEO agencies should make sure that no "follow" links are distributed when building an affiliate network. Take a look!
