Digital accessibility means that truly everyone – including people with disabilities – can use and interact with websites without restrictions. Whether it is a presentation website or an online shop: An accessible website is not a bonus – it is a fundamental requirement for inclusion and a good user experience.
The Importance of Digital Accessibility for the Success of an Online Shop
An accessible online shop enables people with visual or hearing impairments, cognitive limitations, or motor difficulties to search for and order products independently, while older people also benefit from these improvements.
These optimizations not only expand the customer base, but also demonstrably increase the conversion rate and revenue.
What Does Digital Accessibility Actually Mean?
Accessibility includes, among other things:
- full keyboard navigation (for users without a mouse)
- sufficient contrast between text and background
- alternative text for images (for screen readers)
- a logical structure of headings and content in the code
What Does the Statistics Show?
A Statista study based on data from Aktion Mensch examined 71 online shops for their accessibility. The results are clear:
- Only 21% of the shops were fully operable using a keyboard.
- However, 93% used logical headings and were generally compatible with screen readers
This shows that there is still a great need for action.
From 2025 onwards, the European Accessibility Act (EAA) will become mandatory for many companies. This means that providers of digital products and services – including online shops – must comply with strict accessibility standards.
Our Experience at econcess
As an internet agency focused on e-commerce projects, we at econcess develop accessible online shops that comply with the WCAG (Web Content Accessibility Guidelines). From our experience, we know that even small adjustments can have a major impact – both for users and for the success of the project.
Conclusion: Accessibility Concerns Us All
The needs of people with disabilities are still too often overlooked in e-commerce – this needs to change. Accessibility should be a priority for every company. It ensures participation, improves usability for everyone, and strengthens brand reputation.
Digital accessibility will play an even greater role in the future. Now is the time to take action.
Some companies are already demonstrating how it can be done. Take a look at a few inspiring examples:
- Lufthansa
- Deutsche Bahn
- insert effect GmbH
At econcess, we consistently ensure that accessibility remains an integral part of all our e-commerce solutions.
👉 Contact us – we will be happy to advise you.
