The choice of paper for a specific printed product is of strategic importance, as the type of paper, just like the shape, color, and text, can convey a message and influence the design as well as the choice of printing process. The type of paper also represents a significant factor in the overall project budget.
The following factors should definitely be taken into consideration before selecting the paper:
- Sensory factors
One sensory factor that influences the choice of paper is the readability of the text. An uncoated paper with a matte surface and a slightly off-white color is suitable here, as readability is not impaired by reflections from a glossy surface. Another factor is image quality. This is enhanced by coated, high-gloss paper, as the contrast and sharpness of the images are increased. The quality of paper can also be perceived through touch. A refined surface, such as embossed paper, may appear more premium, while a heavy or high-volume paper also gives a higher-quality impression than thin, translucent paper.
- Technical factors
The various printing processes also place specific demands on the quality of the paper and influence the selection. For example, paper for offset printing must be well sized and have a stable surface, as tensile stress occurs during ink transfer. For gravure printing, the paper should have a very smooth and absorbent surface so that ink absorption and drying can take place quickly. Paper for letterpress printing must be elastic, as it needs to adapt to the raised areas of the printing form.
- Economic factors
One factor that influences the cost of paper is, for example, finishing processes. They increase the cost of the paper—the more elaborate the process, the more expensive it becomes. In addition, papers with a high proportion of rag fibers (fibers of natural origin that have been chemically and mechanically processed) are more expensive than papers without rag fibers. Wood-free papers are also more expensive than wood-containing papers. With a high print run, the proportion of paper costs also increases. Special formats that deviate from standard formats generate particularly high additional costs and result in a high proportion of paper waste.
Conclusion:
Ultimately, choosing the right type of paper is always a compromise between quality, functionality, and cost efficiency.
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