What image sizes do you need for the different types of posts on social media? Contrary to all hopes, each network still has its own dimensions and formats. Here you will find an up-to-date list of social media image sizes and dimensions for Facebook, Instagram, Twitter, TikTok, and YouTube.
Facebook image formats:
- Profile picture: 180 x 180 px, preferably 360 x 360 px, aspect ratio 1:1
- Cover image: 820 x 312 px
- Shared link image: 1200 x 628 pixels
- Shared images: 1200 x 630 px (16:9) Tip: Use 1200 x 1200 px so that the post takes up more space and also catches the attention of people who are "just quickly scrolling through"
- Video ads: Aspect ratio 16:9 or 9:16, maximum 4 GB
- Event image: 1920 x 1080 px
- Highlighted images: 1200 x 717 px
- Facebook Stories: 1080 x 1920 px, aspect ratio 9:16
Instagram image formats:
- Post images:
- Square image: 1080 x 1080 px, aspect ratio 1:1
- Vertical image: 1080 x 1350 px, aspect ratio 4:5
- Horizontal image: 1080 x 566 px, aspect ratio 16:9
- Profile picture: 110 x 110 px, aspect ratio 1:1
- Instagram Story: 1080 x 1920 px, aspect ratio 9:16 (maximum file size 4 GB)
- IGTV videos: 1080 x 1920 px, aspect ratio 9:16 (maximum file size 650 MB, duration 15 seconds – 1 hour)
- Reels: 1080 x 1920 px, aspect ratio 9:16 (maximum duration 30 seconds)
Twitter image formats:
- Profile picture: 400 x 400 px
- Cover image: 1500 x 1500 px
- In-stream photo: 1024 x 512 px - min. 440 x 220 px
TikTok
TikTok image formats:
- Videos: 1080 x 1920 px, aspect ratio 9:16 (file size no larger than 287.6 MB/ads no larger than 500 MB, duration 15 – 60 seconds)
YouTube
YouTube image formats:
- Profile picture: 800 x 800 px
- Cover image: 2560 x 1440 px
- Video uploads: 1280 x 720 px (minimum HD)
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